Out of the Cold – The Proven Value of Cold-Calling
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To establish a strong connection with a customer that can lead to a long-term relationship, you must be reliable. This is something that doesn’t happen once you make the sale — but before....
Is there anything such as a “wrong” customer? The short answer is yes....
Making B2B sales can be challenging because you’re not just selling to one person, you’re selling to several people – and all of them must be convinced that you have the right product and the right value....
What is it? – It’s the 30-second value-proposition that creates a suspicion-of-value in the mind of the person with whom you’re talking. It creates enough curiosity that they ask to know more. Once a person has asked for more information you’ve progressed from a pitch to...
