Winning Lifelong Customers with The Five Abilities®

Businesses don’t make decisions—people do. Most importantly, people make business decisions for personal reasons. Features and benefits are important but strategic decisions also require a trusting, personal connection between the decision-maker and the salesperson. Winning Lifelong Customers with The Five Abilities guides you over the five personal connection hurdles that lead to a successful sale with decision-makers and influencers.

The Five Abilities®

  • VISABILITY – Being seen in the right way, by the right people, at the right time
  • CREDABILITY – Showing superior knowledge about your industry and that of your customer’s
  • VIABILITY – Ensuring you’re pursuing business that fits the needs and abilities of both buyer and seller
  • CAPABILITY – Delivering on the personal reasons people make business decisions
  • RELIABILITY – Being accountable when the unexpected happens – it always will

Winning lifelong customers is the lifeblood of enterprise selling because it leads to repeat business and referrals that keep your business growing and profitable. The Five Abilities methodology teaches you how to master the personal side of selling in new and instantly memorable ways, leading you to make a habit of winning lifelong customers.

Winning Lifelong Customers with The Five Abilities