Sell Less To Sell More
Is it always right to let your customer spend money they want to spend with you? Even in B2B, there are customers who feel they're getting a better product or solution if they pay more. Some want to take the safe route and never be caught without the maximum capability. Others don't know that they're over-buying, that is until after they've deployed your solution and realize they over-spent. How does telling a customer to spend less, result in getting more revenue?...