Walk into any established enterprise or entrepreneurial venture and you’ll feel the energy focused on getting ready to sell. Often less apparent is the most important part of sales readiness—getting ready to win....
There are many jobs posted for business development managers but when you read the job description it’s clear that the employer intends to hire salespeople. We see titles like Life Advisor, Personal Banker, and Global Accounts Manager, but the job descriptions call out objectives for...
Companies don’t make decisions–people do, and people make business decisions for personal reasons. Too often, salespeople, sales managers, and marketing managers, forget this simple reality making things more difficult than necessary. Sales productivity diminishes because too much time is devoted to simple, non-critical and non-personal...
Worse than not winning customers, is winning the wrong customers. The wrong customers will waste your time and resources with unnecessary demands. The wrong customer doesn’t recognize success making it impossible for them to be satisfied. The wrong customer broadcasts their dissatisfaction to others....
Advancing from seller to trusted advisor wins you lifelong customers resulting in years of repeat business and referrals. As an advisor you become part of the value that customers pay for. Advisors solve problems in a logical fashion that coalesces stakeholders and promotes collaboration. This...
Salesforce Automation (SFA) has been around for many years in various forms. For most of its existence it’s been a tool for large corporations with significant IT budgets and IT staffs. Recently, it was reported by GetApp®, a site that connects businesses with sales management software vendors,...
