In the sales world, gatekeepers are often referred to in a negative light. You’ll hear things like, “Don’t get stuck in procurement – they’re just gatekeepers” and “You have to get past the gatekeepers or you’re just wasting your time.”...
In the late 1980s, HP launched a new line of computer monitors. The product training emphasized cool, new technology called “Half-Dot-Shift” which allowed the corners of zeros to be curved versus squared. Marketing materials highlighted this amazing new innovation. Easier to read and reduced eye...
At SmallBusinessTalent.com, Stephen Lahey brings in the experts to share their best secrets for attracting and acquiring their ideal clients. This week, his podcast series features The Five Abilities. Hear Rick and Stephen discuss how to identify your ideal clients – and how to win...
Many people say yes, more say no, but the ones we must invest time with are those who can activate YES. Activating YES is when the decision-maker can drive the adoption and execution necessary to make your product or service successful....
Before I started my business career, I wrote music and played guitar in many bands. My goal was to become either a staff writer for a record company or a recording artist. This is truly a career where less than one percent of participants end...
Search “networking” on Amazon and you’ll find over 258,000 books. Bing gets you 23 million results and Google gets a whopping 544 million hits. It’s a popular topic of books and blogs and, while some apply to computer networking, most apply to the act of...
VISABILITY – Being seen in the right way, by the right people, at the right time...
