What is it? – It’s the 30-second value-proposition that creates a suspicion-of-value in the mind of the person with whom you’re talking. It creates enough curiosity that they ask to know more. Once a person has asked for more information you’ve progressed from a pitch to...
VISABILITY – Being seen in the right way, by the right people, at the right time....
No matter the strength of customer relationships, there will always be times when decision-makers are uncomfortable or unhappy about how things are going. Their unhappiness can be specific or just general discomfort. Sometimes, they just need to vent....
This is a departure from The Five Abilities® but it’s very important to all of us. You can help homeless families have a warm holiday by buying children’s music....
In late January, I will be launching a book called Winning Lifelong Customers using The Five Abilities®. The book launch coincides with a demand generation push for The Five Abilities LLC. We’ll be updating our website, social media, consulting materials, and we’ll use The Five...
As I write this, the media is covering the train crash in New Jersey. The governors of New York and New Jersey spoke about the horrifying news, and they also praised civilians who worked shoulder to shoulder with first responders to serve by helping the...
The Five Abilities® makes the list of Top 50 must-read blogs on Consultative Selling for the third consecutive year....
